Categories 2018




  • Entry for the 2018 awards opens Wednesday 12th September 2018
  • Early entry discounts for the 2018 awards finishes at midnight on Wednesday 31st October 2018.
  • Entry for the 2017 awards closes at midnight on Sunday 9th December 2018.
  • Judging will be in early February 2019.
  • The shortlist will be published in mid February 2019.
  • The presentation of the awards will be on 20th March 2019.
  • The Awards will be showcased at the Allergy & Freefrom Shows at Olympia, Liverpool and Glasgow in 2018/9.
  • For rules of entry see here.

  • Entry fees
    £150 + VAT per product; £90 + VAT per product if you have 3 or fewer employees
    10% discount on fully completed entry forms received before 31st October 2018
    Entering the awards entitles each entering brand to one free ticket to the awards presentation party in March 2019

  • For an entry form go here.

Special Awards – see here

Winners Buffet 2018 – Sponsored by Yumbles

1. Innovation Award
Sponsored for 2018 by Food Matters Live

The judges will be looking for exciting technical, gastronomic and even functional innovation in 'freefrom' food manufacture.

2. No Top 14 – Sponsored by the Anaphylaxis Campaign

New category in 2017 to celebrate those products which have gone the extra 13 miles and include none of the top 14 allergens! (See page 11 of the FSA Guidance.)

3. Best product from a start-up
Sponsored for 2018 by Tesco

This category is only open to products manufactured by entrants who have been in business for less than two years (eg. they must have started trading no earlier than the 14th September 2015.) Products will only be considered if they have been entered in other categories. There will be a small supplemental charge of £25 per product (on top of the fee that you have paid to enter the original category) to enter for this award.
The award will be made based on the quality of the product and not on any other aspect of the company’s business.
The winning company will benefit from mentoring by technical and marketing experts over the subsequent year.

4. • NEW • Products made with FODMAP friendly ingredients
Sponsored for 2018 by FODMAP Friendly

Avoiding high FODMAP foods has been found to be helpful for many people suffering from food intolerance. A new category to explore what is available.

5. • NEW • FreeFrom foods for export
Sponsored for 2018 by Delamere Dairy

UK freefrom companies are increasingly looking not just to Europe but to the Middle East, India, China, Australia and the US for their markets. This category will seek out some of the products that they are exporting – and we are delighted to have it sponsored in it first year by Queen's Award for Export winners, Delamere Dairy.

6. Breakfast Foods
Sponsored for 2018 by Integrated Food Projects Ltd

Always a very successful category, Breakfast includes all of those delicious freefrom products which set you up for the day:

  1. Breakfast cereals
  2. Breakfast baked goods

7. • NEW • Milk Product Alternatives
Sponsored for 2018 by House
  • Lactose reduced cow's milk, goat, sheep, buffalo & camel products
  • Plant based products

The recent growth in this sector we now feel justifies a category of its own including 'milk alternatives', spreads/butters, 'cheeses', yogurt and ice cream.

8. Breads
Sponsored for 2018 by Ilumi

Whole loaves and sliced breads, rolls etc only.
Breakfast breads, croissants etc will be put into Breakfast; sweet breads, tea breads etc into TeaTime.

9. Store cupboard
Sponsored for 2018 by Genius Gluten Free

Any store cupboard item, ambient, dried, or frozen, excluding pasta and pizza bases but including bread and cake mixes. Depending on entries we may subdivide this category and award individual or joint winner, highly commended and commended awards.

  1. Mixes – cakes, breads etc
  2. Sauces
  3. Miscellaneous – Yorkshire puddings/mixes, flours, sugar replacement, xanthan gum etc

10. Pasta and pizza
Sponsored for 2018 by Sacla

A vital part of any freefrom diet!

  1. Fresh and dried pastas
  2. Filled pasta
  3. Pizza bases and complete pizzas

11.  Superfoods and sports supplements
Sponsored for 2018 by Tiana Fair Trade Organics

An exciting new area for freefrom, to include protein shakes and other sports supplements that all too often are based on whey or gluten-filled proteins.

12. ‘Food to go’ and food for vending machines
Sponsored for 2018 by the Allergy+FreeFrom Show

A big high-street growth area for freefrom – to include soups, sandwiches, wraps, falafel, dips, cereal pots, cake bars etc

13.  'Down the Pub'
Sponsored for 2018 by Asda

Always a very successful category showcasing both barley-based and totally gluten-free beers.

14.  Savoury Snacks and Crackers
Sponsored for 2018 by Romer Labs

Crisps, snacks and nuts to drink with those beers and crackers, to eat on their own or with cheese or dips.

15. 'Meaty' and 'fishy' ready-meals
Sponsored for 2018 by SYNLAB

Any meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly!

  1. Fish ready meals
  2. Burgers, sausages & nuggets
  3. Meat based one pot meals/ready meals

16. 'Veggie' ready-meals
Sponsored for 2018 by Orgran

Burgers, sausages, pies, pasties, soups and one-pot meals! Any veggie meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly!

17.  Foods designed for children
Sponsored for 2018 by FREEE by Doves Farm

One of our most popular categories, run for us each year by nutritionist Christine Bailey and judged by a very enthusiastic team of 6 – 16-year-olds!

18.  Tea Time!
Sponsored for 2018 by Prewett's / Northumbrian Fine Foods

A very successful category last year with a seriously generous entry of delicious scones, crumpets, biscuits, cookies, brownies, cake bars, seasonal cakes and celebration cakes!

19. Dessert and puddings
Sponsored for 2018 by Mrs Crimbles

Every kind of hot and cold dessert and pudding from Sticky toffee pudding to coconut cream, including seasonal desserts – such as Christmas pud!

20.  Confectionery – chocolate and sweets
Sponsored for 2018 by Wellaby's

We are looking for everything from everyday chocolate and candy bars to gift confectionery, seasonal confectionery (Christmas and Easter), low sugar/sugar free confectionery and any other sort of 'freefrom' confectionery that we have not thought of!

21. Snack Bars
Sponsored for 2018 by Synergis Marketing

An essential item in every school lunch box, brief case, handbag and sports bag these days...
FreeFrom cereal bars, fruit bars, energy bars, nut bars, protein bars, grain free bars, raw bars, superfood bars and, no doubt, many more!

Special Awards

Following the success of our FreeFrom SuperHero award last year we have decided to keep the award but to look both inside and outside the industry for our 2018 hero. So we are seeking someone who has made a major contribution to freefrom, in no matter how humble a role. An excellent caring freefrom school cook, a café owner who really caters freefrom....

To nominate your freefrom hero for 2018 email Hannah.

Retailer of the Year
Sponsored for 2018 by Oakland International

Awarded to the supermarket whose own brand freefrom products do best in the 2018 awards. Please see below for more details.

1. The award will only be open to 'own label' free from products from major retailers.
2. The award will be given to the retailer whose products score the highest marks (see below) in all the other categories in the awards.
Products will only be eligible for this award if they have been shortlisted, commended, highly commended or if they have won a category.
3. The award will be given on a points basis:

  • Shortlisted products score 1 point
  • Bronze winners score 2 points
  • Silver winners score 3 points
  • Gold winners score 4 points

The retailer that scores the highest number of points wins the award, the retailers with the next highest number of points will get runners-up awards.


If you have any queries or would like to talk to us about the project email Michelle or Cressida or call on (44) 20 7722 2866.