Categories 2019

Entry to the FreeFrom Food Awards 2019 is now closed.

  • Judging will be in late January/early February 2019.
  • The shortlist will be published in mid February 2019.
  • The presentation of the awards will be on 20th March 2019.
  • The Awards will be showcased at the Allergy & Freefrom Shows at Olympia, Liverpool and Glasgow, and Food Matters Live in 2019/20.
  • For rules of entry see here.

  • Entry fees
    £175 + VAT per product; £99 + VAT per product if you have 3 or fewer employees
    10% discount on fully completed entry forms received before 31st October 2018
    Entering the awards entitles each entering brand to one free ticket to the awards presentation party in March 2019

  • For an entry form go to our online shop.

Special Awards – see here

(Retailer of the Year, FreeFrom Hero)

1. Innovation Award
Sponsored for 2019 by Food Matters Live

The judges will be looking for instances of exciting technical, gastronomic and even functional innovation in 'freefrom' food manufacture.

2. No Top 14
Sponsored for 2019 by The Food Talk Show

Celebrating those products which have gone the extra 13 miles and include none of the top 14 allergens! (See page 11 of the FSA Guidance.)
N.B. If the product does not carry any PAL - eg 'may contain' warnings - we assume that a full risk assessment has been carried out and that comprehensive allergen management protocols are in place so that even if one of the 14 major allergens is handled by the same  factory there will be no risk to the allergic consumer.  Therefore, carrying a statement that the product is manufactured in a factory which also handles/uses x allergen will not bar that product from entering the No Top 14 category provided that it does not also carry a ‘may contain x allergen’ warning.

3. Best product from a start-up
Sponsored for 2019 by OF+ Consulting

This category is only open to products manufactured by entrants who have been in business for less than two years (eg. they must have started trading no earlier than the 26th September 2016.) Products will only be considered if they have been entered in other categories. There will be a small supplemental charge of £25 per product (on top of the fee that you have paid to enter the original category) to enter for this award.
The award will be made based on the quality of the product and not on any other aspect of the company’s business.
Winners will benefit from mentoring from OF+ Consulting.

4. Products made with FODMAP friendly ingredients
Sponsored for 2019 by FODMAP Friendly

Avoiding high FODMAP foods has been found to be helpful for many people suffering from food intolerance. A category exploring what is available.

5. • NEW • FreeFrom Gifts
Sponsored for 2019 by Tesco

Anything and everything freefrom - as long as it would make a good gift!

6. Breakfast Foods
Sponsored for 2019 by London Brunch Fest

Winner to be offered a FREE stand at Brunch Fest at the end of August.
Always a very successful category, Breakfast includes all of those delicious freefrom products which set you up for the day:

  1. Breakfast cereals
  2. Breakfast baked goods

7. Milk Product Alternatives
Sponsored for 2019 by House
  • Lactose reduced cow's milk, goat, sheep, buffalo & camel products
  • Plant based products

The recent growth in this sector justifies a category of its own including 'milk alternatives', spreads/butters, 'cheeses', yogurt and ice cream.

8. Breads
Sponsored for 2019 by Ilumi

Whole loaves and sliced breads, rolls etc only.
Breakfast breads, croissants etc will be put into Breakfast; sweet breads, tea breads etc into TeaTime.

9. Store cupboard
Sponsored for 2019 by Orgran

Any store cupboard item, ambient, dried, or frozen, excluding pasta and pizza bases but including bread and cake mixes. Depending on entries we may subdivide this category and award individual or joint winner, highly commended and commended awards.

  1. Mixes – cakes, breads etc
  2. Sauces
  3. Miscellaneous – Yorkshire puddings/mixes, flours, sugar replacement, xanthan gum etc

10. Pasta and pizza
Sponsored for 2019 by FREEE by Doves Farm

A vital part of any freefrom diet!

  1. Fresh and dried pastas
  2. Filled pasta
  3. Pizza bases and complete pizzas

11.  Superfoods and sports supplements
Sponsored for 2019 by Tiana Fair Trade Organics

An exciting new area for freefrom, to include protein shakes and other sports supplements that all too often are based on whey or gluten-filled proteins.

12. ‘Food to go’ and for vending machines
Sponsored for 2019 by Nairn's Oatcakes

A big high-street growth area for freefrom – to include soups, sandwiches, wraps, falafel, dips, cereal pots, cake bars etc

13.  'Down the Pub' - gluten-free beers
Sponsored for 2019 by Asda

Always a very successful category showcasing both barley-based and totally gluten-free beers.

14.  Savoury Snacks and Crackers
Sponsored for 2019 by SYNLAB

Crisps, snacks and nuts to drink with those beers and crackers, to eat on their own or with cheese or dips.

15. 'Meaty' and 'fishy' ready-meals
Sponsored for 2019 by the Allergy + FreeFrom Show

Any meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly!

  1. Fish ready meals
  2. Burgers, sausages & nuggets
  3. Meat based one pot meals/ready meals

16. 'Veggie' ready-meals
Sponsored for 2019 by Delamere Dairy

Burgers, sausages, pies, pasties, soups and one-pot meals! Any veggie meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly!

17.  Foods designed for children
Sponsored for 2019 by Genius Gluten Free

One of our most popular categories, run for us each year by nutritionist Christine Bailey and judged by a very enthusiastic team of 6 – 16-year-olds!

18.  Tea Time!
Sponsored by the Anaphylaxis Campaign

A very successful category last year with a seriously generous entry of delicious scones, crumpets, biscuits, cookies, brownies, cake bars, seasonal cakes and celebration cakes!

19. Dessert and puddings
Sponsored for 2019 by Synergis Marketing

Every kind of hot and cold dessert and pudding from Sticky toffee pudding to coconut cream, including seasonal desserts – such as Christmas pud!

20.  Confectionery – chocolate and sweets
Sponsored for 2019 by Wellaby's

We are looking for everything from everyday chocolate and candy bars to gift confectionery, seasonal confectionery (Christmas and Easter), low sugar/sugar free confectionery and any other sort of 'freefrom' confectionery that we have not thought of!

21. Snack Bars
Sponsored for 2019 by Romer Labs

An essential item in every school lunch box, brief case, handbag and sports bag these days...
FreeFrom cereal bars, fruit bars, energy bars, nut bars, protein bars, grain free bars, raw bars, superfood bars and, no doubt, many more!

Special Awards

We are seeking someone who has made a major contribution to freefrom, in no matter how humble a role. An excellent caring freefrom school cook, a café owner who really caters freefrom – all suggestions welcome.

To nominate your freefrom hero for 2019 email Michelle.

Retailer of the Year
Sponsored for 2019 by Oakland International

Awarded to the supermarket whose own brand freefrom products do best in the 2019 awards.

1. The award will only be open to 'own label' free from products from major retailers.
2. The award will be given to the retailer whose products score the highest marks (see below) in all the other categories in the awards.
Products will only be eligible for this award if they have been shortlisted, commended, highly commended or if they have won a category.
3. The award will be given on a points basis:

  • Shortlisted products score 1 point
  • Commended products score 2 points
  • Highly commended products score 3 points
  • Category winners score 4 points

The retailer that scores the highest number of points wins the award, the retailers with the next highest number of points will get runners-up awards.


If you have any queries or would like to talk to us about the project email Michelle or Cressida or call on (44) 20 7722 2866.