Categories 2020

  • Entry open Monday, 9th September 2019
  • Early entry 10% discount ends 31st October 2019
  • Entry closes Sunday 1st December 2019
  • Judging 13th–31st January 2020
  • Presentation 28th April 2020
  • For rules of entry see here.

  • Entry fees
    £185 + VAT per product; £105 + VAT per product if you have 3 or fewer employees
    10% discount on fully completed entry forms received before 31st October 2019
    Entering the awards entitles each entering brand to one free ticket to the awards presentation party in April 2020

Special Awards – see here

(Retailer of the Year, FreeFrom Hero, FreeFrom Winners' buffet)

1. Innovation Award
Sponsored for 2020 by Food Matters Live

The judges will be looking for instances of exciting technical, gastronomic and even functional innovation in 'freefrom' food manufacture.

2. No Top 14
Sponsored by the Anaphylaxis Campaign

Celebrating those products which have gone the extra 13 miles and include none of the top 14 allergens! (See FSA Guidance.)
N.B. We follow the FSA guidance – see p 28 of this document.
If the product does not carry any PAL - eg 'may contain' warnings - we assume that a full risk assessment has been carried out and that comprehensive allergen management protocols are in place so that even if one of the 14 major allergens is handled by the same  factory there will be no risk to the allergic consumer.  Therefore, carrying a statement that the product is manufactured in a factory which also handles/uses x allergen will not bar that product from entering the No Top 14 category provided that it does not also carry a ‘may contain x allergen’ warning.
For the FSA guidance on 'may contain' labelling

3. Best product from a start-up
Sponsored for 2020 by Tesco

This category is only open to products manufactured by entrants who have been in business for less than two years (eg. they must have started trading no earlier than the 26th September 2017.) Products will only be considered if they have been entered in other categories. There will be a small supplemental charge of £25 per product (on top of the fee that you have paid to enter the original category) to enter for this award.
The award will be made based on the quality of the product and not on any other aspect of the company’s business.

4.  • NEW • FreeFrom Artisan Foods
Sponsored for 2020 by Synergis Marketing

A category devoted to all of those wonderful artisan producers who have dedicated themselves to creating amazing foods without many of the major allergens.

5. • NEW • FreeFrom Sinful foods!
Sponsored for 2020 by OF+ Consulting

All those wicked indulgences that freefrom-ers have been missing..... Waffles, dougnuts, sausage rolls, pies, eclairs, Magnums, custard tarts – and more....

6. Breakfast Foods
Sponsored for 2020 by Warburtons Glutenfree

Always a very successful category, Breakfast includes all of those delicious freefrom products which set you up for the day:

  1. Breakfast cereals
  2. Breakfast baked goods

7. Milk Product Alternatives
  • Lactose reduced cow's milk, goat, sheep, buffalo & camel products
  • Plant based products

The recent growth in this sector justifies a category of its own including 'milk alternatives', spreads/butters, 'cheeses', yogurt and ice cream.

8. Breads
Sponsored for 2020 by Juvela

Whole loaves and sliced breads, rolls etc only.
Breakfast breads, croissants etc will be put into Breakfast; sweet breads, tea breads etc into TeaTime.

9. Store cupboard
Sponsored for 2020 by Big Oz

Any store cupboard item, ambient, dried, or frozen, excluding pasta and pizza bases but including bread and cake mixes. Depending on entries we may subdivide this category and award individual or joint winner, highly commended and commended awards.

  1. Mixes – cakes, breads etc
  2. Sauces
  3. Miscellaneous – Yorkshire puddings/mixes, flours, sugar replacement, xanthan gum etc

10. Pasta and pizza
Sponsored for 2020 by SYNLAB

A vital part of any freefrom diet!

  1. Fresh and dried pastas
  2. Filled pasta
  3. Pizza bases and complete pizzas

11. Snack Bars
Sponsored for 2020 by Romer Labs

An essential item in every school lunch box, brief case, handbag and sports bag these days...
FreeFrom cereal bars, fruit bars, energy bars, nut bars, protein bars, grain free bars, raw bars, superfood bars and, no doubt, many more!

12.  Savoury Snacks and Crackers

Crisps, snacks and nuts to drink with those beers and crackers, to eat on their own or with cheese or dips.

13. • NEW • 'Drinks'
Sponsored for 2020 by Asda

Yes, gluten-free beer – but also any other (alcoholic and non-alcoholic) ‘freefrom’ drinks that are found in a pub/bar/party...

1. A Shot of Class – for liqueurs, whiskeys, gins, vodkas, proseccos, cocktail mixes, wines
2. Down the Pub - for beer and cider
3. Mixing it Up - for soft drinks and mixers

14. 'Meaty' and 'fishy' ready-meals
Sponsored for 2020 by Delamere Dairy

Any meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly!

  1. Fish ready meals
  2. Burgers, sausages & nuggets
  3. Meat based one pot meals/ready meals

15. • NEW • Vegan snacks and meals idea

Anything from a vegan crisp or sausage roll... to a full meal.

16.  Foods designed for children
Sponsored for 2020 by Genius Gluten Free

One of our most popular categories, run for us each year by nutritionist Christine Bailey and judged by a very enthusiastic team of 6 – 16-year-olds!

17.  Tea Time!

A very successful category last year with a seriously generous entry of delicious scones, crumpets, biscuits, cookies, brownies, cake bars, seasonal cakes and celebration cakes!

18. Dessert and puddings

Every kind of hot and cold dessert and pudding from Sticky toffee pudding to coconut cream, including seasonal desserts – such as Christmas pud!

19.  Confectionery – chocolate and sweets
Sponsored for 2020 by Wellaby's

We are looking for everything from everyday chocolate and candy bars to gift confectionery, seasonal confectionery (Christmas and Easter), low sugar/sugar free confectionery and any other sort of 'freefrom' confectionery that we have not thought of!

20. FreeFrom Gifts

Anything and everything freefrom - as long as it would make a good gift!

Special Awards

• Winners Buffet 2020 •
Sponsored for 2020 by
FREEE by Doves Farm

FreeFrom Hero Award
Sponsored for 2020 by Nairn's Oatcakes

We are seeking someone who has made a major contribution to freefrom, in no matter how humble a role. An excellent caring freefrom school cook, a café owner who really caters freefrom – all suggestions welcome.

To nominate your freefrom hero for 2019 email Michelle.

Retailer of the Year
Sponsored for 2020 by Oakland International

Awarded to the supermarket whose own brand freefrom products do best in the 2019 awards.

1. The award will only be open to 'own label' free from products from major retailers.
2. The award will be given to the retailer whose products score the highest marks (see below) in all the other categories in the awards.
Products will only be eligible for this award if they have been shortlisted, commended, highly commended or if they have won a category.
3. The award will be given on a points basis:

  • Shortlisted products score 1 point
  • Commended products score 2 points
  • Highly commended products score 3 points
  • Category winners score 4 points

The retailer that scores the highest number of points wins the award, the retailers with the next highest number of points will get runners-up awards.


If you have any queries or would like to talk to us about the project email Michelle or Cressida or call on (44) 20 7722 2866.