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Categories 2021

  • Entry open Monday, 7th September 2020
  • Early entry 10% discount ends 31st October 2020
  • Entry closes Sunday 6th December 2020
  • Judging January/February 2021
  • Presentation 27th April 2021
  • For rules of entry see here.

  • Entry fees
    £185 + VAT per product; £105 + VAT per product if you have 3 or fewer employees
    10% discount on fully completed entry forms received before 31st October 2020
    Entering the awards entitles each entering brand to one free ticket to the awards presentation party in April 2021

• NEW for 2021 •


• Best Independent Brand of the Year •

A new category designed to celebrate the role of independent brands in the development of the freefrom sector. There will be awards for both the Best Small Brand (with 3 or fewer employees) and the Best Big Brand. To qualify for this award, entrants will need to have entered a minimum of 3 products into the awards for a 'Small Brand', and 6 for a 'Big Brand'.


• Best labelling for a freefrom product

The labelling of freefrom food – what to include, what to leave out, whether or not to use PAL/may contain warnings – is a minefield. This award is given to a product whose label is not only clear and compliant, but benchmarks excellence in helping the FF consumer identify safe food.  
Products will only be considered if they have been entered in at least one other category. There will be a small supplemental charge of £35 per product (on top of the fee that you have paid to enter the original category) to enter for this award.


• Best packaging for a freefrom product

The judges will be looking for the most innovative, exciting and sustainable packaging format for a freefrom food, which could be in terms of production method, design and / or materials.
Products will only be considered if they have been entered in at least one other category. There will be a small supplemental charge of £35 per product (on top of the fee that you have paid to enter the original category) to enter for this award.


• Foods manufactured for food service
Sponsored for 2021 by Asda

The return of our category devoted to foods manufactured for food service – so crucial as the sector tries to recover from the COVID pandemic.


• Special Awards •


• Retailer of the Year •
Sponsored for 2021 by Oakland International

An exciting category designed to recognise the significant role that the supermarkets play in the freefrom sector.
This category requires a minimum entry of 25 products into full price categories, of which the top scoring 20 will be considered for this award. The judges will also take into account factors such as the breadth of the retailer’s FreeFrom range, availability of products and new product development.


• FreeFrom Hero Award •
Sponsored for 2021 by Natasha's Allergy Research Foundation

We are seeking someone who has made a major contribution to freefrom, in no matter how humble a role. An excellent caring freefrom school cook, a café owner who really caters freefrom – all suggestions welcome.


1. Innovation Award
Sponsored for 2021 by Nairn's Oatcakes

No matter how large or small you are you can have great ideas. New concepts, innovative use of ingredients or manufacturing techniques, unusual recipes, new ways to deliver health or flavour. We want to know about them.

  1. For companies with a turnover of less than £100,000
  2. For companies with a turnover of more than £100,000

2. No Top 14

Celebrating those products which have gone the extra 13 miles and include none of the top 14 allergens!
Please note that gluten free oats are accepted.
Precautionary allergen labelling/PLA/ May contain
see this page for more guidance.


3. Best product from a start-up
Sponsored for 2021 by Tesco

This category is only open to products manufactured by entrants who have been in business for less than two years (eg. they must have started trading no earlier than the 7th September 2018.) Products will only be considered if they have been entered in at least one other category. There will be a small supplemental charge of £25 per product (on top of the fee that you have paid to enter the original category) to enter for this award.
The award will be made based on the quality of the product and not on any other aspect of the company’s business.


4. FreeFrom Artisan Foods

Artisan is a term used to describe food produced by non-industrialised methods – no matter where it is sold. Artisan food makers should have mastered the craft of their particular production and have a historical, experiential, intuitive and scientific understanding of what makes the process that they are engaged in successful. They should also be sensitive to the impact of their production on people and the environment.


5. Breakfast Foods

Always a very successful category, Breakfast includes all of those delicious freefrom products which set you up for the day:

  1. Breakfast cereals
  2. Breakfast baked goods

6. Milk Product Alternatives
  • Lactose-reduced cow's milk, goat, sheep, buffalo & camel products
  • Plant based products

Includes milk alternatives, spreads/butters, cheeses, yogurt and ice cream.


7. Breads

Whole loaves, sliced breads, rolls, speciality breads, pitta breads, naans, sandwich thins etc .
Breakfast breads, croissants etc will be put into Breakfast; sweet breads, tea breads etc into TeaTime.


8. Store cupboard

Any store cupboard item, ambient, dried, or frozen, excluding pasta and pizza bases but including bread and cake mixes. Depending on entries we may subdivide this category and award individual or joint winner, highly commended and commended awards.

  1. Mixes – cakes, breads etc
  2. Sauces
  3. Miscellaneous – Yorkshire puddings/mixes, flours, sugar replacement, xanthan gum etc

9. Pasta and pizza
  1. Fresh and dried pastas
  2. Filled pasta
  3. Pizza bases and complete pizzas

10. Snack Bars
Sponsored for 2021 by Romer Labs

An essential item in every school lunch box, brief case, handbag and sports bag these days...
FreeFrom cereal bars, fruit bars, energy bars, nut bars, protein bars, grain free bars, raw bars, superfood bars and many more!


11.  Savoury Snacks and Crackers

Crisps, snacks and nuts to drink with those beers, and crackers, to eat on their own or with cheese or dips.


12. 'Drinks'

Yes, gluten-free beer – but also any other (alcoholic and non-alcoholic) ‘freefrom’ drinks that are found in a pub/bar/party...

1. A Shot of Class – for liqueurs, whiskeys, gins, vodkas, proseccos, cocktail mixes, wines
2. Down the Pub - for beer and cider
3. Mixing it Up - for soft drinks and mixers


13. 'Meaty' and 'fishy' ready-meals

Any meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly!

  1. Fish ready meals
  2. Burgers, sausages & nuggets
  3. Meat based one pot meals/ready meals

14. • NEW • Vegan snacks and meals ideas
Sponsored for 2021 by Planted

Anything from a vegan crisp or sausage roll... to a full meal.


15.  Child and teen friendly food

From an early age, freefrom children are very food aware, nuritionally conscious and have surprisingly sophisticated tastes. We are looking for entries that will appeal to age groups from post toddler to late teens.


16.  Tea Time!
Sponsored for 2021 by FREEE by Doves Farm

A very successful category with a seriously generous entry of delicious scones, crumpets, biscuits, cookies, brownies, cake bars, seasonal cakes and celebration cakes!


17. Dessert and puddings

Every kind of hot and cold dessert and pudding from Sticky toffee pudding to coconut cream, including seasonal desserts – such as Christmas pud!


18.  Confectionery – chocolate and sweets
Sponsored for 2021 by Wellaby's

We are looking for everything from everyday chocolate and candy bars to gift confectionery, seasonal confectionery (Christmas and Easter), low sugar/sugar free confectionery and any other sort of 'freefrom' confectionery that we have not thought of!


19. FreeFrom Gifts

Exciting sweet and savoury freefrom goodies - anything that would make a good gift!


If you have any queries or would like to talk to us about the project email Michelle or Cressida or call on +44 (0)7790 869706‬

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