Raising the profile of freefrom foods
within the industry and with the consumer

Sponsorship 2021

Benefits of sponsorship

• Take the lead in a rapidly growing sector of the food industry
• Raise the profile of your company with the people who really matter

 Sponsor’s logo to appear as an ad with a direct link to their site on all pages of the FreeFrom Food Awards website – 01/8/20 – 31/7/21

•  Sponsor’s name to appear on all printed and on line material detailing the awards and acknowledgement of sponsorship to appear in all media coverage (as far as is in our control) 01/09/20–30/6/21

• Sponsor to be acknowledged and thanked on an ongoing basis via all of our social media sites

• Two, three or four free invitations to the presentation party, depending on the category.

• An opportunity to present the winner of the category sponsored with their certificate, and to be photographed with them, at the presentations

•  Exposure at planned consumer and trade exhibitions 2020/21

Special Awards

• Retailer of the Year •
Sponsored for 2021 by Oakland International

An exciting category designed to reflect the significant role that the supermarkets have played in the development of 'freefrom'.

Sponsorship: £2,000

• NEW • Best Independent Brand of the Year •

A new category designed to celebrate the role of independent brands in the development of the freefrom sector. There will be awards for both the Best Small Brand (with 3 or fewer employees) and the Best Big Brand.

Sponsorship: £2,000

• FreeFrom Hero Award •
Sponsored for 2021 by Natasha's Allergy Research Foundation

We are seeking someone who has made a major contribution to freefrom, in no matter how humble a role. An excellent caring freefrom school cook, a café owner who really caters freefrom – all suggestions welcome.

Sponsorship: £2,000

• Winners Buffet 2020 •

Sponsorship - £2,000

• New for 2021 •
The product with the best freefrom labelling

The labelling of freefrom food – what to include, what to leave out, whether or not to use PAL/may contain warnings – is a minefield. A new award to celebrate those who have navigated it most successfully.

Sponsorship: £2,000

• New for 2021 •
Foods manufactured for food service
Sponsored for 2021 by Asda

The return of our category devoted to foods manufactured for food service – so crucial as the sector tries to recover from the COVID pandemic.

Sponsorship: £2,000

• New for 2021 •
The most innovative and sustainable packaging award

The judges will be looking for the most sustainable and exciting packaging for a freefrom food.

Sponsorship: £1,750

1. Innovation Award
Sponsored for 2021 by Nairn's Oatcakes

The judges will be looking for instances of exciting technical, gastronomic and even functional innovation in 'freefrom' food manufacture.

Sponsorship: £2,000

2. No Top 14

Celebrating those products which have gone the extra 13 miles and include none of the top 14 allergens!

Sponsorship: £2,500

3. Best product from a start-up

A category designed to encourage small start-ups. We seek a sponsor who can also offer mentoring to the winner.

Sponsorship: £2,000

4. FreeFrom Artisan Food

Artisan is a term used to describe food produced by non-industrialised methods – no matter where it is sold. Artisan food makers should have mastered the craft of their particular production and have a historical, experiential, intuitive and scientific understanding of what makes the process that they are engaged in successful. They should also be sensitive to the impact of their production on people and the environment.

Sponsorship: £1,750

5. Breakfast Foods

  • Breakfast cereals
  • Breakfast baked goods

This is one of our ‘multiple product’ categories and offers the sponsor significantly more exposure and coverage than the single product awards.

Sponsorship: £2,000

6. Milk Product Alternatives

  • Lactose reduced cow's milk, goat, sheep, buffalo & camel
  • Plant based products

Includes milk alternatives, spreads/butters, cheeses, yogurt and ice cream.

Sponsorship: £2,500

7. Breads

The most 'staple' of the staple products. Whole loaves and sliced breads, rolls, buns....
Breakfast breads, croissants et will be put into Breakfast; sweet breads, tea breads et into Teatime!

Sponsorship: £1,500

8. Store cupboard

Any store cupboard item, ambient, dried, or frozen, excluding pasta and pizza bases but including bread and cake mixes.
A very large and absolutely crucial category in freefrom.  Offers the sponsor more exposure and coverage than the single product awards.

Sponsorship: £3,000

9. Pasta and pizza

A vital part of any diet, freefrom or otherwise! Always a very popular category in freefrom. 

Sponsorship: £1,000

10. Snack bars
Sponsored for 2021 by Romer Labs

An essential item in every school lunch box, brief case, handbag and sports bag these days...
FreeFrom cereal bars, fruit bars, energy bars, nut bars, protein bars, grain free bars, raw bars, super-food bars and, no doubt, many more!

Sponsorship: £1,000

11.  Savoury Snacks and Crackers

Crisps, snacks and nuts to drink with those beers and crackers, to eat on their own or with cheese or dips.

Sponsorship: £2,000

12. Drinks – Gluten-Free Beer, 'Mixing it Up', 'A Shot of Class'

Yes, gluten-free beer – but also any other ‘freefrom’ drinks that are found in a pub/bar/party....

Sponsorship: £2,000

13. 'Meaty' and 'fishy' ready-meals

Burgers, sausages, pies, pasties, soups and one-pot meals! Any meal that you can take out of the freezer, the fridge or the store cupboard – then heat up and enjoy in front of the telly! Great entries last year!

Sponsorship: £1,500

14. • NEW • Vegan snacks and meals idea
Sponsored for 2021 by Planted

Anything from a vegan crisp or sausage roll... to a full meal.

Sponsorship: £1,750

15.  Foods designed for children

Remembering that children, and especially freeefrom children have more sophisticated tastes and are more health conscious than they are often given credit for.

Sponsorship: £1,500

16.  Tea Time
Sponsored for 2021 by FREEE by Doves Farm

Combining the very traditional 'freefrom' cake and biscuit categories, 'Teatime' offers the sponsor more exposure and coverage than the single product awards.

Sponsorship: £2,000

17. Dessert and puddings

A very successful category bringing together every kind of dessert and pudding from Sticky toffee pudding to coconut cream, including seasonal desserts – such as Christmas pus!

Sponsorship: £2,000

18.  Confectionery – chocolate and sweets
Sponsored for 2021 by Wellaby’s

We are looking for everything from everyday chocolate and candy bars to gift confectionery, seasonal confectionery (Christmas and Easter), low sugar/sugar free confectionery and any other sort of 'freefrom' confectionery that we have not thought of!

Sponsorship: £1,500

19. FreeFrom Gifts

Anything and everything freefrom - as long as it would make a good gift!

Sponsorship: £1,500

If you have any queries or would like to talk to us about the project email Michelle or Cressida.