Winners of the 2017 awards

Presented by Antony Worrall Thompson on 28th March 2017 at the Royal College of Physicians in London

Click here for details of the 2017 judges; Click here for the 2017 shortlist.

For where to buy all of this year's winners, see here.

Bread – Sponsored by Dr Schaer



BFree Stone Baked Pitta Bread

'A nice flavoursome pitta bread, well formed and just waiting for its filling. Lovely crusty coating – like the use of pea and potato protein. Good value - good product!’ 


Rana's Artisan Bakery Bold Buckwheat Sourdough FreeFrom Loaf

'Good ingredient list. Good removal of allergens. Nice shape, good crust, quite strong and dense – tastes like pumpernickel.'

Tesco Free From 4 Petit Pain

'Regular, normal looking roll. Needs to be served warm but then has pleasant crust and soft if slightly chew centre. Very useful product if not a staple.'

Tesco Free From Ancient Grain Cob

'Smells good, looks beautiful, the multi grain is a great idea and improves the nutritional profile. Love this bread – has the wow factor.'

The Polish Bakery Dark Bread with Sunflower Seeds Gluten Free Bread

'Has a slight sourdough taste, crust is nicely thin. Very appealing. Texture is good. A little high in salt but good protein content.'



BFree Brown Seeded Sandwich Loaf

'Quite dense – almost like pumpernickel. Strong treacle taste but very freefrom and a nice flavour.'

Genius Gluten Free Seeded Brown Farmhouse Loaf

'Nutty seed texture is filling and substantial. Holds together well for sandwiches.' 

Tesco Free From 4 White Sandwich Thins

'Super texture, pleasant colour. The quinoa is not dominate – would be great for sandwiches packed lunches. Shame it has to contain egg though.'

Individual Categories:

Freefrom Super Hero – Sponsored by Lucy Bee

  1. The Innovation Award – Sponsored by Food Matters Live
  2. No Top 14 – Sponsored for 2017 by Ilumi
  3. Retailer of the Year Award – Sponsored by Oakland International
  4. Best Product from a Start Up – Sponsored by Tesco
  5. Breakfast foods –Sponsored by Holland & Barrett
  6. Breads – Sponsored by Dr Schaer
  7. Store cupboard – Sponsored by Genius Gluten Free
  8. Pasta and Pizza –Sponsored by Genon Laboratories
  9. Superfoods and sports supplements – Sponsored by Tiana Fair Trade Organics
  10. ‘Food to go’ and food for vending –Sponsored by Integrated Food Projects Ltd
  11. Down the pub and the bar –Sponsored by the Food and Drink Innovation Network
  12. Meaty & Fishy Ready Meals – Sponsored by Mrs Crimbles
  13. Veggie ready meals – Sponsored by The Allergy & FreeFrom Show
  14. Foods suitable for treenut and peanut allergics – Sponsored by Wellaby's
  15. Foods designed for children – Sponsored by Delamere Dairy
  16. Tea Time! –Sponsored by Romer Labs UK
  17. Desserts and puddings – Sponsored by Morrisons
  18. Confectionery and chocolate – Sponsored by Goodness Direct
  19. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Synergis Marketing

FreeFrom and the Awards – 10 years on. Here for more on the book, or to buy it.


If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866