Winners of the 2017 awards

Presented by Antony Worrall Thompson on 28th March 2017 at the Royal College of Physicians in London

Click here for details of the 2017 judges; Click here for the 2017 shortlist.

For where to buy all of this year's winners, see here.

Breakfast Foods – Sponsored by Holland & Barrett




Coldpress Pumpkin Power Cold Pressure Juice

Zesty, sweet and refreshing; carrot colour very appealing. Great flavour and excellent from a nutrition perspective – really like this.’


Alara Lucy Rocks Golden Granola/Breakfast Granola

'Visually appealing combination of nut and seed clusters. Sweet crunch but natural flavours. I can see this as a porridge or yoghurt topper as it holds up well in liquid and does not soften.'

Delamere Dairy Spreadable Goat’s Butter

'Looks and tastes great – slightly unusual flavour but I wouldn't have known it was goats milk. Great creamy saltiness – delicious.'

Fria Brod Oat Square

'Pleasant aroma and good texture. Warmed slightly would be excellent for breakfast or sandwiches. Like its wholegrain-ness and fibre content. Unusual and very pleasant product.'

MOMA Raspberry & Coconut Bircher Muesli

'Simple ingredients list, great combination and balance of flavours. Suitable for most allergies and a good nutritional profile.'


Manilife Deep Roast Nut Butter

'Very intense flavour with a slightly bitter aftertaste. Glorious colours and aroma, strong, clean flavour and ingredient list.'

Mr Organic Free From Chocolate & Hazelnut Spread

'Good depth of flavour and creamy texture; chocolate slightly overpowers the hazelnut. Very sweet.'

Nairn's Gluten Free Breakfast Biscuit Break - Oats and Berries

'Lovely crunch, pleasant texture and good fruity flavour although quite sweet for breakfast.'

Orgran Brekki Quinoa Porridge Berry Sachets

'I like the quinoa as a main ingredient although it give it a rather earthy flavour. Great for most allergies and excellent nutritional profile.'

Pure Free From Dairy & Gluten Free Olive Spread

'Good mouth feel. Salty notes make it taste like butter. Excellent for all allergies – an attractive spread.'

Individual Categories:

Freefrom Super Hero – Sponsored by Lucy Bee

  1. The Innovation Award – Sponsored by Food Matters Live
  2. No Top 14 – Sponsored for 2017 by Ilumi
  3. Retailer of the Year Award – Sponsored by Oakland International
  4. Best Product from a Start Up – Sponsored by Tesco
  5. Breakfast foods –Sponsored by Holland & Barrett
  6. Breads – Sponsored by Dr Schaer
  7. Store cupboard – Sponsored by Genius Gluten Free
  8. Pasta and Pizza –Sponsored by Genon Laboratories
  9. Superfoods and sports supplements – Sponsored by Tiana Fair Trade Organics
  10. ‘Food to go’ and food for vending –Sponsored by Integrated Food Projects Ltd
  11. Down the pub and the bar –Sponsored by the Food and Drink Innovation Network
  12. Meaty & Fishy Ready Meals – Sponsored by Mrs Crimbles
  13. Veggie ready meals – Sponsored by The Allergy & FreeFrom Show
  14. Foods suitable for treenut and peanut allergics – Sponsored by Wellaby's
  15. Foods designed for children – Sponsored by Delamere Dairy
  16. Tea Time! –Sponsored by Romer Labs UK
  17. Desserts and puddings – Sponsored by Morrisons
  18. Confectionery and chocolate – Sponsored by Goodness Direct
  19. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Synergis Marketing

FreeFrom and the Awards – 10 years on. Here for more on the book, or to buy it.


If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866