Winners of the 2017 awards

Presented by Antony Worrall Thompson on 28th March 2017 at the Royal College of Physicians in London

Click here for details of the 2017 judges; Click here for the 2017 shortlist.

For where to buy all of this year's winners, see here.

Children's food Sponsored by Delamere Dairy


Georgia's Choice

Asda Free From Chocolate Party Cake

'Ooh – dairy free too – so I can eat it! Brill!’ ‘Very nice – yummy…'

Georgia's Choice

Rule of Crumb Gluten & Dairy Free Chicken Goujons

’Lovely – I want them for my lunch EVERY day!'

Georgia's Choice

Tesco Free From Beef and Red Wine Ragu with Pasta

'Quite sweet but ever so yummy!'


Asda Free From Jammy Wheels

'Loads of jam.... Really good - just like normal ones.'

Debbie&Andrew's Reduced Fat and Salt Perfect Little Pork Chipolatas

'Very, very, very, very good....'

Kiddylicious Veggie Straws

'They taste like real crisps. Really nice but I would like more flavours.'

Moo Free Choccy Chums

'I love these! Look lovely and taste great.'

Perfect World Caramel Pecan Ice Cream

'Very nutty but very nice.'

Sponge Cakes Ltd Baby Chocolate Sponges

'Super nice and soft – and chocolately!


Asda Free From Gingerbread Men

'Very crunchy – really nice. Want more!!'

Cheeky Monkey Organic Peanut Butter Puffs

'I would definitely eat these for breakfast!!'

MiiRO SalteD CarameL

'DELICious... Looks just like a Magnum but I can eat it!!'

Real Good Tomato Ketchup

'YES! And I'd be allowed that everyday because it is low sugar!'

Tesco Free From 12 Mozzarella Sticks

'Best thing ever!' 'Really nice but a bit too creamy for me.'

Individual Categories:

Freefrom Super Hero – Sponsored by Lucy Bee

  1. The Innovation Award – Sponsored by Food Matters Live
  2. No Top 14 – Sponsored for 2017 by Ilumi
  3. Retailer of the Year Award – Sponsored by Oakland International
  4. Best Product from a Start Up – Sponsored by Tesco
  5. Breakfast foods –Sponsored by Holland & Barrett
  6. Breads – Sponsored by Dr Schaer
  7. Store cupboard – Sponsored by Genius Gluten Free
  8. Pasta and Pizza –Sponsored by Genon Laboratories
  9. Superfoods and sports supplements – Sponsored by Tiana Fair Trade Organics
  10. ‘Food to go’ and food for vending –Sponsored by Integrated Food Projects Ltd
  11. Down the pub and the bar –Sponsored by the Food and Drink Innovation Network
  12. Meaty & Fishy Ready Meals – Sponsored by Mrs Crimbles
  13. Veggie ready meals – Sponsored by The Allergy & FreeFrom Show
  14. Foods suitable for treenut and peanut allergics – Sponsored by Wellaby's
  15. Foods designed for children – Sponsored by Delamere Dairy
  16. Tea Time! –Sponsored by Romer Labs UK
  17. Desserts and puddings – Sponsored by Morrisons
  18. Confectionery and chocolate – Sponsored by Goodness Direct
  19. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Synergis Marketing

FreeFrom and the Awards – 10 years on. Here for more on the book, or to buy it.


If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866