Winners of the 2017 awards

Presented by Antony Worrall Thompson on 28th March 2017 at the Royal College of Physicians in London

Click here for details of the 2017 judges; Click here for the 2017 shortlist.

For where to buy all of this year's winners, see here.

Best Product from a Start Up – Sponsored by Tesco


Feel Free donuts

MiiRO SalteD CarameL

'‘Clean flavour, very fresh but indulgent tasting. Amazingly free from everything! Delicious!’

Feel Free donuts

Rana's Artisan Bakery New Italian Sourdough Bread Mix

‘WOW! A very good sour dough and genius easy to make! Lovely crust and nice open crumb – looks fabulous. Stunning!!’


Grain & Bowl Cardamom Spice Granola

'Lovely flavour – delicious but very expensive. Like the sea salt and cardomom balance.'

Most Marvellous Baking Munchable Multiseed Crackers with Cracked Black Pepper and Sea Salt Flakes

'These are really good – very peppery, crunchy, full of flavour love these.' 'Delicious, peppery, seedy, excellent.'

The Conscientious Cook Cashew Butter Blondies with Ginger & Coconut Blossom Syrup

'Love the balance – ginger does not dominate. Very sweet but perfect – coconut is great – love the texture.'

The Foraging Fox Smoked Beetroot Ketchup

'Lovely – a real good balance of flavours and just the right amount of smoking.'


Essy & Bella Peppermint & Cacao Nib Alternative to Milk Chocolate

'Lovely mint aroma – not overly sweet, perfect texture. Mint balance is just right. l would eat this all day!'

Grain & Bowl Maple'n'Pecan Granola

'Lovely – perfect texture but high in sugar' 'Great crunch with warming spices.'

Pack'd Frozen Smoothie Kit: Energy

'Delicious – very vibrant berry masks any bitter cacao & guarana.'

Slightly Different Foods Sweet Quebec Sausages

'Wow – very smokey. Very nice sausage makes a nice change, srongly bacon-ey.'

Individual Categories:

Freefrom Super Hero – Sponsored by Lucy Bee

  1. The Innovation Award – Sponsored by Food Matters Live
  2. No Top 14 – Sponsored for 2017 by Ilumi
  3. Retailer of the Year Award – Sponsored by Oakland International
  4. Best Product from a Start Up – Sponsored by Tesco
  5. Breakfast foods –Sponsored by Holland & Barrett
  6. Breads – Sponsored by Dr Schaer
  7. Store cupboard – Sponsored by Genius Gluten Free
  8. Pasta and Pizza –Sponsored by Genon Laboratories
  9. Superfoods and sports supplements – Sponsored by Tiana Fair Trade Organics
  10. ‘Food to go’ and food for vending –Sponsored by Integrated Food Projects Ltd
  11. Down the pub and the bar –Sponsored by the Food and Drink Innovation Network
  12. Meaty & Fishy Ready Meals – Sponsored by Mrs Crimbles
  13. Veggie ready meals – Sponsored by The Allergy & FreeFrom Show
  14. Foods suitable for treenut and peanut allergics – Sponsored by Wellaby's
  15. Foods designed for children – Sponsored by Delamere Dairy
  16. Tea Time! –Sponsored by Romer Labs UK
  17. Desserts and puddings – Sponsored by Morrisons
  18. Confectionery and chocolate – Sponsored by Goodness Direct
  19. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Synergis Marketing

FreeFrom and the Awards – 10 years on. Here for more on the book, or to buy it.


If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866