Best Product from a Start Up – Sponsored by Tesco

For pictures from the evening go here.
For the blog go here.
For where to buy the winning products, go here.



Feel Free donuts

Wildcraft Bakery Buckwheat Sourdough Loaf

‘Looks amazing. Really clever - a great achievement.’ ‘Great ingredients list – good crumb, good crust, good flavour!’ 'Not even any yeast - what a great bread.'


La Crèmerie Original Rice Yoghurt

'Very interesting, a touch acidic, which masks the basil slightly, but a great idea.' 'Lovely smooth, refreshing and savoury – great with curry.'

Skinny Brands Lager

'Quality amazing given the price point! Well done to the producer... Very drinkable.'

Spice Sanctuary Organic Gluten Free Asafoetida (Hing)

'Very innovative – well done.' 'Does what it says on the tin – a garlic/onion replacement  that works.' 

Freaks of Nature Choc & Awe

'Visually lovely – brilliant flavour combination – great texture.' 'Very sweet but lovely crunch in the base.'


Dakin Delights Chocolate Covered Caramels (Raw)

'Visually excellent – lovely little chocolates. Super flavour – l’d eat  them all!'  

Willow Kitchen Vegan Joppa Cake

'Love the concept - orange balance is perfect. Texture a little rough but totally acceptable given how 'freefrom' it is.

Special Awards:

  1. The Innovation Award – Sponsored by Food Matters Live
  2. Retailer of the Year Award – Sponsored by Oakland International
  3. Best Product from a Start Up – Sponsored by Tesco
  4. Freefrom Hero – Sponsored by Lucy Bee

Individual Categories:

  1. Breakfast foods –Sponsored by Integrated Food Projects Ltd
  2. Milk Product Alternatives – Sponsored by House
  3. Breads – Sponsored by Ilumi
  4. Store cupboard – Sponsored by Genius Gluten Free
  5. Superfoods and sports supplements – Sponsored by Tiana Fair Trade Organics
  6. ‘Food to go’ and food for vending – Sponsored by the Allergy+FreeFrom Show
  7. Pasta and Pizza – Sponsored by Sacla
  8. Meaty & Fishy Ready Meals – Sponsored by SYNLAB
  9. Veggie ready meals – Sponsored by Orgran
  10. No Top 14 – Sponsored for 2017 by the Anaphylaxis Campaign
  11. Products made with FODMAP Friendly ingredients – Sponsored by FODMAP Friendly
  12. Down the pub and the bar – Sponsored by the Asda
  13. Savoury Snacks and Crackers – Sponsored by Romer Labs
  14. Foods designed for children – Sponsored by FREEE by Doves Farm
  15. Tea Time! – Sponsored by Prewett's / Northumbrian Fine Foods
  16. Desserts and puddings – Sponsored by Mrs Crimbles
  17. Confectionery and chocolate – Sponsored by Wellaby's
  18. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Synergis Marketing
  19. FreeFrom Foods for Export – Sponsored by Delamere Dairy
If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866