Best Product from a Start Up – Sponsored by OF+ Consulting

This category is only open to products manufactured by entrants who have been in business for less than two years previous to the opeing date of this year's awards.

For where to buy the winning products, go here.
For pictures of the presentations and the party – go here.



Feel Free donuts

Bellygoodness Nomato Sauce

‘Great flavour – can’t believe this doesn’t  contain tomato. So versatile – pizza topping, curry, pasta sauce. And so convenient that it comes in ambient pouches.'


Feel Free donuts

Chef Akila Ltd Vegan Tikka Masala

‘One of the best vegan tikka masalas I have eaten. Really great range of authentic freefrom Indian dishes – delicate spicing, great sauces, lovely textures to the vegetables, pulses and rice.'


Manna Eating Dark Chocolate Zesty Hempseed Bar

'Zesty and chewy. Lovely thin chocolate crust. The lemon zest runs right across the palate - great idea to include it. Lovely product.'

The Cake Alchemist Gluten, Dairy and Nut Free Bespoke Cake

'Amazing-looking wedding cake. Extremely impressive to create such a cake from a gluten and dairy free sponge.'

The Real Coconut Coconut Flour Tortilla Chips

'Lovely crunchy texture. The coconut arrives late on the palate but a good balance of salt with the coconut flavour. Really nice product.'


Chocolate Moments Tahini Brownie

'Tastes 'raw' and earthy and smooth and rich. Fab texture.' 

Delina Teff Zing

'Innovative and delicious....'

Gato and Co Chocolate & Coconut Hot Brownie

'Dark and not too sweet. Slightly coconutty but deliciously so. Great chocolate and coconut combo.'

Hunter & Gather Mayocado

'Yum.... Quite light but lovely texture and consistency – slightly tangy but delicious delicate flavour.'

Lovegrass 100% White Teff Fusilli Pasta

'Mild, gentle flavour – great alternative to wholegrain  pasta – very nutritious – high protein and calcium. Really good  texture although quite small fusilli.'

Special Awards:

  1. The Innovation Award – Sponsored by Food Matters Live
  2. Retailer of the Year Award – Sponsored by Oakland International
  3. Freefrom Hero – Sponsored by Lucy Bee

Individual Categories:

  1. Breakfast – Sponsored by the London Brunch Fest 
  2. Milk Product Alternatives – Sponsored by House
  3. Bread – Sponsored by Ilumi 
  4. Store cupboard – Sponsored by Orgran
  5. Pasta and Pizza – Sponsored by FREEE by Doves Farm
  6. Superfoods & sport supplements – Sponsored by Tiana Fair Trade Organics
  7. Products made with FODMAP Friendly ingredients – Sponsored by FODMAP Friendly
  8. ‘Food to go’ – Sponsored by the Nairn's Oatcakes
  9. Down the Pub – Sponsored by Asda
  10. Savoury Snacks and Crackers – Sponsored by SYNLAB
  11. Meaty & Fishy Ready Meals – Sponsored by the Allergy + FreeFrom Show
  12. Veggie Ready Meals – Sponsored by Delamere Dairy 
  13. Foods designed for children – Sponsored by Genius Gluten Free
  14. Tea Time! – Sponsored by the Anaphylaxis Campaign 
  15. Desserts and Puddings – Sponsored by Synergis Marketing 
  16. Confectionery and chocolate – Sponsored by Wellaby's
  17. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Romer Labs
  18. FreeFrom Gifts – Sponsored by Tesco
  19. No Top 14 – Sponsored by the The Food Talk Show
  20. Best product from a start-up – Sponsored by OF+ Consulting
If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866