Tea Time! – Sponsored by Anaphylaxis Campaign

For where to buy the winning products, go here.
For pictures of the presentations and the party – go here.



Feel Free donuts

Asda Extra Special Free From Cookie Selection (seasonal)

'Innovative idea to have a selection of flavours. Great textures and well-differentiated tastes. White chocolate and peppermint has a lovely kick, mince pie flavour really unusual. Great idea and good price.'


Feel Free donuts

Liberty Loves Raw Mince Pie

'Really interesting innovative product – no pastry at all – a shell created out of flaxseed! Really delicious – just amazing intense fruity flavours.'


Feel Free donuts

Marnie Searchwell Vegan Mocha Chocolate Cake

'Lovely gloss on the icing – fab to look at and super rich. Amazing for a vegan, egg free, milk free and gluten free cake. Great mocha flavour - very expensive but super rich - a real treat.'


Asda Free From 6 Donuts

'Tasty and delicious – a real treat  to have gluten free doughnut. Please make it milk free too.' 

Asda Free From 4 Teacakes

'The fruit helps to retain the moisture in this delicious teacake. Perfect toasted. Especially since it is gluten, milk and egg free – would definitely buy this.'

Chocolate Moments Tahini Brownie

'Unusual use of tahini in a brownie – makes it really different and very tasty. Smooth texture with a crunch on top – very rich but seriously delicious. And nut free – rare in a brownie.'

Rule of Crumb Fruit Scones

'Impressive taste and texture – smell soft and fruity – perfect for a GF cream tea. How good if they could also make them milk free.'

Tesco Free From Stem Ginger Cookies

'Nice flavour – good warmth from the stem ginger. Lovely crunchy texture. Would be great with a cup of tea!'

Tesco Finest Free From Wheat & Gluten Dark Chocolate Ginger Cookies

'Excellent cookie – milk free and gluten free but full of flavour and you can really taste the ginger through the chocolate. Not too sweet – would definitely buy this.' 

The Cake Alchemist Gluten, Dairy and Nut Free Bespoke Cake

'Amazing wedding cake. Very impressive to create such a good looking cake based on a very tasty milk and gluten free sponge.'

The Local Bakehouse gluten-free & vegan chocolate cupcakes

'Good flavour and texture – not overwhelming rich which is good. Great that this milk, egg and gluten free.'


Asda Free From Cookies & Cream Biscuits

'Good flavour – freefrom Oreos - great! Really nice chocolate flavour.'

Just Love Food Company “Let’s Celebrate” Chocolate Cake

'Authentic tasting chocolate cake – tasty and more-ish. Looks attractive and a very reasonable price.'

Lazy Day Foods Re-Sealable Tiffin Mini Bite Tub

'Delicious combination of chocolate and raisin – malty texture with a biscuit crunch. More-ish and admirably freefrom.'

Marks & Spencer Made Without Fruity Flapjack Cookies

'Great flavour and good texture – just a shame that's it’s not milk free as well.'

Tesco Free From Cookies & Cream Biscuits

'Nice, crunchy classic biscuit with a creamy centre - good lookalike.'

Tesco Free From Belgian Chocolate Wafers

'Love these – great flavour. Reminds me of what I missed when I lost Kit Kats.'  

Special Awards:

  1. The Innovation Award – Sponsored by Food Matters Live
  2. Retailer of the Year Award – Sponsored by Oakland International
  3. Freefrom Hero – Sponsored by Lucy Bee

Individual Categories:

  1. Breakfast – Sponsored by the London Brunch Fest 
  2. Milk Product Alternatives – Sponsored by House
  3. Bread – Sponsored by Ilumi 
  4. Store cupboard – Sponsored by Orgran
  5. Pasta and Pizza – Sponsored by FREEE by Doves Farm
  6. Superfoods & sport supplements – Sponsored by Tiana Fair Trade Organics
  7. Products made with FODMAP Friendly ingredients – Sponsored by FODMAP Friendly
  8. ‘Food to go’ – Sponsored by the Nairn's Oatcakes
  9. Down the Pub – Sponsored by Asda
  10. Savoury Snacks and Crackers – Sponsored by SYNLAB
  11. Meaty & Fishy Ready Meals – Sponsored by the Allergy + FreeFrom Show
  12. Veggie Ready Meals – Sponsored by Delamere Dairy 
  13. Foods designed for children – Sponsored by Genius Gluten Free
  14. Tea Time! – Sponsored by the Anaphylaxis Campaign 
  15. Desserts and Puddings – Sponsored by Synergis Marketing 
  16. Confectionery and chocolate – Sponsored by Wellaby's
  17. Bars – cereal, fruit, superfood, grain-free etc – Sponsored by Romer Labs
  18. FreeFrom Gifts – Sponsored by Tesco
  19. No Top 14 – Sponsored by the The Food Talk Show
  20. Best product from a start-up – Sponsored by OF+ Consulting
If you have any queries or would like to talk to us about the awards - please email Michelle or Cressida or call on +44 (0)20 7722 2866